Reflections on business, life, and navigating what's next.

Welcome to the Blog—I'm so glad you're here.

This blog is where I share what I'm thinking about - the patterns I see in my coaching work, the questions that keep coming up, and the lessons I've learned from my own path. At 39, I walked away from the business I'd built and started over. That experience taught me that we always have the ability to recalibrate, even when the way forward isn't clear.

Here you'll find reflections on building a business that works for your life, navigating career and life transitions, and doing the inner work that makes the outer stuff possible. Whether you're growing a business, rethinking your career, or just starting to feel the pull toward something different, I hope you find something here that resonates.

Woman sitting on the floor of her living room, reviewing notes and working on a tablet in natural light.

What's Driving Your Business - Your Ego or Your Soul?

Starting a business in your 40s or 50s is different. You're not trying to prove yourself anymore - and that's an advantage. Here's how to build from alignment instead of ego.

Life in Alignment

Too Young, Then Too Old: Why Women Are Done Waiting and Starting Businesses Instead.

Have you ever seen the show Younger? It exists because we all recognize something true - there's a point where being a woman with experience starts to work against you. Here's why so many women are done waiting and building their own businesses instead.

Professional Growth & Career Pivots

Jenn Hudder smiling in the Kitestring agency office, a parrot perched on her hand, with team members working at their desks in the background.

F#ck It - I'm Out!

After 13 years of building a business that was costing me more than it gave back, I walked away. Not because I gave up on entrepreneurship - but because I was done playing by rules that were never designed for me to win.

Life in Alignment